How Google Impacts These Top 7 Local Business Trends in 2011

In 2011, Local Businesses are about to begin a new period in how they conduct building and sustaining relationships with their customers. Until now, the Internet has largely been the marketing domain of large Corporations and Niche marketers. However, recent changes in search engine algorithms starting with Google are pushing the marketplace towards more relevant local search results. While this is only one influencing factor as to why 2011 will begin the new age of Internet marketing, it is perhaps the most necessary influence for everything we discuss in this article to matter. This article will touch on the top seven trends that we expect to impact the local marketplace over the course of this year and beyond as millions of small businesses actually begin the journey to begin conducting business on the Internet.Local Search Improvements-
Back in June 2010, Google announced changes in its algorithm to help promote improved search results for end users. In September, Google further enhanced their desired search results by introducing “Google Instant” which helps direct users to more defined results including those based on location such as “Restaurants in Los Angeles.” Later in December, Google made an unsolicited offer to acquire Groupon for roughly $6 Billion Dollars. While the reasons for Groupon’s Board of Directors not accepting Google’s offer are better suited for another article, let’s focus on the primary reasons why Google would make such an offer and more importantly why Groupon has recently announced that it now intends to raise $950 Million Dollars through a new private equity capital raise.Local Market Potential-
You probably know about the Fortune 500, 1000, 2000 or even the Inc 500 business lists. However, do you know about the significance of 27 million small businesses in the USA? Today, an estimated 55% of US small businesses have websites and most are nothing more than electronic business cards offering general information. However, as access to the internet via mobile solutions increases as discussed below combined with the efficiency of better local search results, the volume of daily searches will ultimately increase by 6-10 times what it is today in as little as 3-4 years. Furthermore, as more small businesses start to go online and/or upgrade their websites and other forms of internet presence such as articles, blogs, videos, social media and more, the internet will finally become an effective marketing tool for the nation’s 27 million small businesses to start conducting true Internet Marketing activities intended to drive traffic to their websites and convert site visitors into paying customers. The size and scope of the local market potential will dwarf what has been achieved to date and the volume of daily searches will also increase dramatically since small businesses and consumers will begin to be connected to the internet at all times through both mobile and fixed location access.Mobile Access & Smart Phones-
The first three generations of mobile cell phone service freed America and most of the world from having to be at a fixed location such as home or work in order to make a telephone call. As a result, today there are nearly 275 million cell phones and/or other mobile devices active in the USA compared to about 150 million land lines. The number of calls made from cell phones when compared to landline calls made by the average person is nearly six fold. However, when text messaging and internet access are factored in the numbers exceed 10 fold. While this is impressive, the daily per usage numbers are about to become substantially higher.The fourth generation of cell phone service called 4G just beginning to enter many US markets will offer internet access at speeds comparable to broadband. As a result, more small businesses will begin to use smart phones to access solutions that will help them to reach and/or support their customers, as well as manage their businesses. The reason is that more consumers will be on the internet using 4G mobile solutions. Within 3-4 years, it is possible that up to 90% of Americans will be accessing the internet via 4G mobile access as they renew their service contracts and upgrade their 3G phones for 4G phone service options. According to a recent study conducted by Forrester Research, just under half of all cell phone users currently have internet access via their cell phones, which with 3G is limited, but 4G will create ease of internet access comparable to computer internet connections now. The businesses that start developing Internet Marketing solutions in 2011 will be ahead of the curve and in position to dominate their local market niche(s) for years to come.e-Commerce Shopping-
Virtually everyone with internet access has contributed to some form of e-commerce shopping whether they have bought a book on Amazon, purchased an airline ticket, reserved a hotel room, bought or sold something on ebay or simply paid a credit card invoice or utility bill. The question is will e-commerce work for small businesses? The question has already been answered, which is why Google offered roughly $6 Billion for Groupon. Groupon’s business model is to pre-sell discounted products and services to consumer groups in behalf of mostly small local businesses that have no clue how to conduct business online. The result is that Groupon has rapidly expanded across the USA filling an obvious niche that the only thing missing on the internet is small local business. Moving forward, Groupon is probably a good short-term, but not a primary long-term solution for most small local businesses looking to reach their customers online. The best solution will be for the nation’s 27 million small businesses themselves to learn how to conduct business online and then invest in the tools and/or expertise that will help them achieve their objectives and that starts with developing e-Commerce solutions for their business.Social Media-
If you are still wondering if social media has any potential for small business owners consider this: Beginning with Facebook, there are over 500 million members. If Facebook were a country it would be the 3rd largest country in the world behind only China and India. Additionally, while most people believe that Yahoo or Bing is the number 2 search engine on the internet behind Google, the truth is that YouTube is number 2 and if Google’s recent predictions are correct, Video Advertising will soon represent 50% of all paid advertising online by 2015 and that makes YouTube an important social media marketing channel too. Of course there are other social media channels and each business will need to learn where their customers are, but if nothing else, Facebook, YouTube and maybe Twitter are good places to get started, if for no other reason than to just get started.Most importantly to small businesses, why will social media be so important to their Internet marketing efforts? The answer is that each business needs a reliable way to get the word out about their business and continue to reinforce all year long why potential new and existing customers should do business with them. The other benefit of social media is that businesses can reach out to their customers with promotions and other incentives and those customers can help spread the word to their friends, family, neighbors and work associates. As a result, small businesses need to think of social media as a form of word of mouth advertising for the 21st century.Cloud Computing-
What is cloud computing? Depending on whom you ask you’ll get responses ranging from a simple answer to something worthy of how someone might define how a search engine algorithm works. The short answer as it applies to a small business is that cloud computing allows them to store information somewhere other than having to download software and data onto their computer hard drive or more importantly going forward their cell phone or mobile device. This means that as more data is stored at remote locations combined with increased mobile internet access speeds comparable to broadband, millions of small businesses and end users will be able to receive information almost instantly that not long ago required the use of a computer hard drive and software to be able to open an application. With cloud computing anyone will be able to view this same information in secure environments via mobile devices almost as easily as switching from one channel to another on Cable TV. As a result, business and consumer groups will be able to be connected at all times 24/7 at home, work and play, just like we can all make cell phone calls from virtually any location today.Internet Marketing-
There is no single solution that will work for all small businesses when it comes to Internet Marketing. However, every small business has to begin somewhere. The first place to begin is to understand that the days of print advertising as the primary source of advertising are coming to an end. Print usage pertaining to everything from Newspapers to Yellow Pages is in serious permanent decline. They are being replaced by electronic solutions all of which are available on the Internet in one form or another. As a result, small businesses must adapt to these changes in order to remain competitive in 2011 and the years to come. This article is intended to create an awareness that the future for small mostly local businesses survival is to get started by developing an Internet Presence, learn how to generate traffic and then how to monetize that traffic successfully. Throughout 2011 LocalNet360 will discuss some of the ways small businesses can begin the journey from brick and mortar marketing and business solutions to ways to they can begin the transition to solutions that will increase and sustain the way they will do business for the rest of this decade and possibly beyond. Implementing several Internet based solutions over the next 12-24 months will be critical to the long term success for virtually every small and local business in America.Internet Marketing by LocalNet360© Copyright LocalNet360 All Rights Reserved Worldwide.

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Keep These 5 Rules in Mind for Successful Commercial Designing

Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.

Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.

This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile

When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.

Consider the latest technology implementations

Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.

Keep office aesthetics updated

Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern décor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.

Provide personalized space to prevent congestion

Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.

Always keep safety first

Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.

Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.

Final words,

It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.

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How Long Should A Laptop Battery Last And How To Increase the Battery Life

No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.

1. Install a good battery monitor

If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.

Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.

2. Install maintenance apps

You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.

3. Maintain your device temperature

You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.

Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.

4. Don’t use maximum brightness

When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.

So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.

5. Change the power-saving settings

Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.

Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.

So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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Earn Money Writing From Home And Never Run Out of Ideas

Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.

One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.

At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.

And I’ll tell you 3 things that helped.

1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.

2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.

3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.

At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.

So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.

And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.

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